Location matters. Because people search around them.
Not in Timbuktu! (Except those living in Timbuktu, of course.)
Local searches are on the rise.
Mobile searches are increasing exponentially.
Therefore giving relevant results isn’t enough.
They have to be geographically relevant too.
At NowFloats, the starting point is the physical location of the business,
ensuring accuracy of results for the consumer
and relevant queries for the merchants.